The quantity of information is tremendous, the anarchy on the Internet has never been bigger, and the options for getting and searching for information accelerate like never before. And there is no indication that the development will change into any other direction than the one followed so far. As a matter of fact, we have been saying this for the past 10 years, but this is still the fact. Things have become more complicated, but the clearness has not grown.
More than ever before is it necessary to design the information to the users of the libraries according to each user’s specific needs. If the doctors, the nurses and the other staff members within the health sector should not feel overthrown by these conditions, we have to be very specific in our initiatives towards them. How can we do that?
How do we communicate to meet the users’ needs, and which PR to choose in order to reach the many staff groups working within the health sector today. Out of consideration for the patients, it is necessary that we make it easy and interesting to obtain the necessary information.
How do we prepare the staff for this task, developing the right qualifications and which methods can we use for this. It is very important that the staff have working conditions, which besides giving them options for acquiring special expertise, prepare them for changes, provide them with innovation, job satisfaction, commitment and enthusiasm, making it possible for them to meet the needs presented by today’s users.
Which organizational structure is needed for affording to provide the right service to the users and the right working conditions for the employees.
The article will form the basis of the discussion of the different possibilities making it possible for the library to become a better co-operation partner for the staff within the health sector at the hospitals, the centres, the research units, etc.
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